Publishing entrepreneur Richard Ekstract has been successful in a variety of categories in publishing over the years, and will soon test the waters of the South Fork of Long Island, a high-profile and competitive, but potentially lucrative summer market from Westhampton Beach to Montauk. The first issue of “Hamptons Cottages & Gardens” will reach beach-goers just before Memorial Day, with a bi-weekly frequency until Labor Day when the publication goes monthly.

“Iridium Group did an extraordinary job with the identity and publication design for the prototype,” says Ekstract. “Everyone who has seen the prototype has been favorably impressed and they agree that the lavish design is well suited to this affluent, educated, and discerning audience.” HC&G is oversized and will feature articles on gardening, decorating and real estate, profiling the most beautiful homes in the Hamptons while offering columns on dining and home entertainment.